Having a Google+ page can help business owners to build a loyal fan base, providing customers with the opportunity to leave reviews and show their appreciation. This enables businesses to connect with customers via organic search, Google+ or on mobile devices and ultimately puts businesses in charge of their brand. Photos of your business and product offering may also be displayed for your brand search, so ensuring that you have a Google+ profile which is nicely populated which high quality images is important. Google+ gives the best chance of promoting updates to a wider audience and increases the chance of this content being shared and endorsed.

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