“Search Engine Optimization (SEO)" is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques. Pukka Leads, a Search Engine Optimization Company in Madurai and Google Ranking Services in Madurai, helps your website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field, enables search engines to find your site and improves your site’s reputation in the eyes of search engines.